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Sofia Gray Review: Do People Actually Make Money?

Michele Lucato 5th Jul 2023 4 Comments

Reading Time: 9 minutes

This post is sponsored by Sofia Gray

In today’s digital world, it’s never been easier to make money from home. With new online opportunities emerging at every turn, it’s about finding your niche and capitalising on your unique skills and abilities. But, what if that skill involved selling used panties online?

That’s right. Plenty of people (mostly women, but a fair share of men too) are making hundreds of dollars selling their used undergarments to eager, paying customers. But when it comes to the delicate business of selling your delicates, there’s a right and a wrong way to go about it. 

Your first order of business is to find the best platform for this intriguing and arousing side hustle. And what better place than the world’s largest used panty marketplace? We’re talking about Sofia Gray, of course! 

In this article, we’ll take an in-depth look at how Sofia Gray works and determine whether or not you can really make money selling your undergarments and accessories on this well-known platform. 

About Sofia Gray
How does Sofia Gray work?
How do you get started on Sofia Gray?
Making money on Sofia Gray
The pros and cons of Sofia Gray
Real Sofia Gray reviews
Make money selling your used undergarments

About Sofia Gray

Sofia Gray was created in 2015 by two aspiring entrepreneurs – Alex Matthews and Simon Raynsford – after hearing a young college girl on the street claim a man offered her $150 for the panties she was wearing. As strange as Matthews and Raynsford thought this was, they soon learned that there’s a huge market for buying and selling used underwear (among other things). And that’s when the idea for Sofia Gray was born.

Fast forward nearly eight years and the platform now attracts over one million visitors every month, with 250,000 regular users – and counting! Sofia Gray has established itself as the leading used panty marketplace on the internet and is currently available in over 10 countries. The website’s professional and attractive design and easy-to-use navigation menus make it a fan favourite for both buyers and sellers. 

How does Sofia Gray work?

The concept behind Sofia Gray is pretty straightforward. Sellers create a personalized panty shop where they can choose to sell everything from used panties, bras, and lingerie to services like messaging and video chats. Every item or service has a price, which is decided on by the seller. Buyers can pay to send messages to their favourite members, place custom orders, and even send them tips as appreciation for a job well done. 

Once the deal is made, the seller carefully packages up their used items (preserving the scent) and ships them off to the buyer. Funds are released once the customer receives the item. Satisfied customers can also leave reviews, helping sellers gain a positive reputation on the site and, in turn, gain more fans and sales. Your success as a seller on Sofia Gray is primarily determined by the time and effort you put into it. 

How do you get started on Sofia Gray?

If you think you have what it takes to sell used panties online, here’s how the registration process on Sofia Gray works.

Start by visiting the homepage at sofiagray then, click on “Sell Now”. 

The website will automatically direct you to the registration page where you’ll be prompted to create an account. Enter your email address, create a password, and confirm that you’re of age and have read the website’s terms and conditions before clicking “Continue”. 

Now, comes the fun part! It’s time to build your personalised panty shop. You get to choose the name and the types of items and services you offer. You can also set your rates and add some more personal information that gives buyers a better idea of who you are and what you’re all about. Share as much or as little as you want just remember, the more connected the customer feels to you, the more likely they are to make a purchase and pay the asking price.

When choosing your physical attributes, be honest. Chances are, many of your photos will include your entire body or at least parts of it. If your physical description doesn’t match your pictures, buyers may get suspicious and you’ll see both your reputation and sales decline.

After saving this information, you’ll move on to the third and final step in the registration process. Sofia Gray charges sellers a monthly fee to use the website and list items for sale. This money is used for marketing, maintaining the website, and offering secure payment methods. You can choose from two payment plans – three months of selling on the site for $24.99 or six months of selling for $44.99. The six-month package is a better deal and also gives you a realistic amount of time to build your panty shop and your following, but the three-month package is also quite popular. 

Sofia Gray accepts most major credit cards. Once you select your package, you can enter your payment information and officially register your account. 

Making money on Sofia Gray

Outside of the subscription fee for using Sofia Gray’s platform, sellers keep 100% of their earnings. Sofia Gray doesn’t collect a commission or any portion of your sales. That means you can set your rates, budget, and control all aspects of your earnings. Sellers on Sofia Gray, on average, make $30 per sale. This is at the higher end of the payscale and due mostly to the platform’s popularity and ability to attract buyers from around the world. 

Sofia Gray does something else that’s unique to other adult marketplaces. You’ll notice certain sections of the homepage are dedicated to new and top-performing sellers, as well as satisfied buyers. This helps put a face to the name and lets new or potential users hear directly from current members. The platform rotates the sellers showcased near the top of the page under the heading “Sofia Gray Sellers”. 

Below these, you’ll see reviews of the sellers from real clients and paying customers. Check out what satisfied customers have to say about their experiences. This can offer you a lot of awesome insight into what buyers are looking for, what they like and dislike, and how to attract more clients. 

But Sofia Gray doesn’t discriminate and likes to acknowledge its buyers as well. The “Featured Buyers” section gives you a sneak peak at some of the most active customers on the site. This can help sellers target their unique niche and find eager buyers most interested in what they have to offer. 

Toward the bottom of the page, you can view “Featured Sellers”. These are selected on a random basis and rotate regularly. Showing up in this section is pure luck but can really give your profile an edge over the competition. 

Another unique feature of Sofia Gray is the use of SG coins. Buyers can purchase this virtual currency and use it on the site to unlock video chats and messages, photo collections, and send tips to their favourite sellers. Sellers can then convert the SG coins they collect into real currency. Not all buyers offer SG coins and not all sellers accept them so it’s important to make sure you both are on the same page before entering into an agreement or making a deal. As a seller, it’s your job to list the price of your items in both US dollars and SG coins so buyers have all the information upfront. Sofia Gray also has a convenient currency converter to help you calculate these figures.

The average seller on Sofia Gray sells eight items per month and has buyers pay to unlock 15 messages, 10 private collections, and five videos. While these are just averages, a lot of factors determine how well you perform as a seller on Sofia Gray and how much money you earn. Some of these include how active you are, how well you engage with buyers, the number of items you sell, the types of items and services you sell, your reviews and reputation, the prices of your items and services, and your popularity. While some of these elements involve a little luck, most of them result from hard work, dedication, and some inside knowledge of how the site operates and how to make it work for you.

Once you’ve earned $50 or more, you can request a withdrawal. Sofia Gray’s support team will review and approve your request and most transactions are complete within three to five business days and deposited into the bank account of your choosing. 

The pros and cons of Sofia Gray

As with any business, Sofia Gray has its pros and cons. Based on user reviews, here are some of the benefits and drawbacks of this used panty marketplace.


  • A dedicated used panty marketplace with a targeted audience
  • The ability to sell a variety of items and services 
  • One of the most well-known and established adult marketplaces in the world
  • Access to thousands of buyers from around the world
  • The ability to set your own rates and keep 100% of the sales
  • Safe, secure payment methods
  • A professional and beautifully designed website that’s easy to use
  • An informative blog with relevant articles, useful tips, and advice on making money online
  • Featured seller accounts on the homepage to increase exposure 
  • Reviews from real buyers that help boost a seller’s reputation 
  • The ability to remain anonymous 
  • Personalised panty shops that reflect your personality, preferences, and niche
  • SG coins provide more earning potential and increase your customer base 


  • A $50 minimum for all withdrawals which can take up to five days to receive
  • Being featured as a seller on the homepage is pure luck
  • A monthly listing fee for sellers
  • International shipping may be expensive

Real Sofia Gray reviews

One of the best ways to determine how well a website performs is to hear from real users on both sides of the deal. That means, seeing what sellers have to say about how much money they’ve made and if buyers were pleased with the quality of the service or items they received. 

Seller Reviews

‘I made my first sale within a few days of setting up my panty shop. The buyers are all so generous and nice. They really make you feel good about yourself and want to sell more.’ – Jasmine

‘I had no idea I could make this much money just wearing my knickers to the gym! I can’t get enough and neither can my loyal fans.’ – Miss Minx

‘It’s easy to make money and get paid on Sofia Gray. I’ve never had an issue and use it as my primary side hustle.’ – Meg

‘Some of the messages I received were clearly bots and scammers but I just ignored them. Sales can be slow sometimes but adding new items to my shop helped.’ – Rita

Buyer Reviews

‘If you haven’t purchased from Sofia Gray, you are truly missing out. The sellers are kind, personable, and aim to please. I am truly amazed and will definitely be back for more.’ – Spartan

‘Bought a few items. Site had no problem taking my money but it is a long wait and hassle for age verification and they keep declining it. Certain sellers wouldn’t ship to me without age verifying on the site even though my card was already charged.’ – Anonymous

‘The best experience I’ve ever had! The seller spent extra time to make sure everything was perfect.’ – Jadiefemme 

‘Had issues with a payment but then the support team fixed it. Took about a week.’ – RJ

‘Purchased from a seller but never received the item and then the seller stopped communication after I sent the money.’ – John Doe

Make money selling your used undergarments

Who knew that a pair of worn underwear could be worth more than a brand new pair out of the package? Depending on the customer’s preferences and unique kinks and fetishes, Sofia Gray makes it possible for sellers to make money off their used undergarments. List everything for sale from lingerie and stockings to messaging services and videos. At Sofia Gray, the naughty money making opportunities are truly endless. Just be mindful of pricing your items competitively yet reasonably and factoring in the website’s subscription fees. Outside of that, simply tap into your inner vixen (or dog fox) and have fun! 

Start selling here.


Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.

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3 months ago

Does Sophia grey make me do taxes on what I make and how does it work.

Ariana Delights
Ariana Delights
1 year ago

Easier to use Ebay, Vinted or other selling platforms if you market your items subtley! x

8 months ago

Could you possibly help a person or give a few tips on how to do this on eBay & others?

5 months ago

It’s against eBay and some of them like it have policies where those sort of things get removed AND have heavy fees associated with it.

Jasmine Birtles

Your money-making expert. Financial journalist, TV and radio personality.

Jasmine Birtles

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