Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

Easter egg prices have crept up in recent years thanks to rising cocoa costs, but the good news is that UK supermarkets are still packed with cheap Easter eggs that taste genuinely good.
From £1 bargain eggs to more indulgent supermarket exclusives, retailers like Tesco, Aldi, Asda and Sainsbury’s are competing hard this year – which means plenty of deals for savvy shoppers.
To help you find the best value chocolate this Easter, we’ve looked at the best supermarket Easter eggs available in 2026, focusing on flavour, price and overall value.
Tesco is often one of the best supermarkets for Easter egg deals thanks to its Clubcard promotions, which regularly slash prices on big brands.
Many medium-sized eggs that normally retail for around £4.50 are often reduced to around £2.25 with a Clubcard during Easter promotions.
Hidden gem: Tesco Finest Double Layer Pretzel Egg combines milk chocolate with salted pretzel pieces for a delicious sweet-and-salty twist.
If you’re trying to keep Easter affordable, Aldi is often the place to start. Their eggs typically begin at around £1 to £1.50, while their premium “Specially Selected” range offers more interesting flavours for under £6.
These eggs tend to taste less sugary and more cocoa-rich than many budget eggs, which is why Aldi often performs well in supermarket taste tests.
Sainsbury’s “Taste the Difference” range is a strong middle ground between budget eggs and luxury chocolate.
Prices for these eggs usually fall between £10 and £16, although Nectar promotions often bring them down.
The shells on these eggs are usually thicker and richer than standard supermarket eggs, making them feel more indulgent.
Asda tends to compete heavily on price for big branded eggs.
Large eggs often fall to around £3–£4 in seasonal promotions, and multi-buy offers can make them even cheaper.
Many of these eggs come with extra chocolate bars inside the box, which adds extra value.
If you want something a little more special, M&S often releases some of the most creative Easter eggs in supermarkets.
This year’s range includes novelty chocolate characters and filled eggs that look almost too good to eat.
While they’re slightly pricier than budget eggs, the chocolate is usually very smooth and high quality.
Plant-based Easter eggs have improved dramatically in recent years, and most supermarkets now offer several dairy-free choices.
These eggs use alternatives like oat, rice or nut-based chocolate, which creates a creamy texture without dairy.

If we had to pick one supermarket Easter egg this year, it would be Aldi’s Specially Selected Honeycomb & Pretzel Egg.
It hits a sweet spot between price and indulgence. The combination of creamy milk chocolate with crunchy salted pretzels creates a flavour that feels far more premium than the price suggests.
If you’re looking for the best cheap Easter egg overall, however, Tesco’s Clubcard deals on Cadbury eggs are still hard to beat.
With a little shopping around, you can still pick up a delicious Easter egg for under £5 – and sometimes even under £2.