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Asda’s widely applauded scheme to help kids eat for £1 has been extended. A whopping £7million of these meals have been sold since launch last summer. Now, the supermarket has announced an extension of the scheme, by offering some support for adults too, and extending its half price café meals to adults.
To help customers tackle the cost-of-living crisis, Asda today announced that its hugely popular ‘Kids Eat for £1’ café meal deal will be extended until the end of the year. What’s more, the retailer will launch half price adult main meals in its café’s from 3pm onwards.
Asda recently refreshed its Kids for £1 menu adding a more nutritionally balanced offer, including new vegan and healthy meal options. The extension will come as a welcomed boost to the many cash-strapped families as the long summer school holidays approach. Last summer, over 80,000 meals a week were served across the summer holidays – peaking to over three times the normal levels on an average week.
Asda’s latest Income Tracker shows that decrease in disposable income has been particularly stark for low-earning families. It found that 40% of UK households fell into negative income territory in May – meaning their take-home pay did not cover spending on bills and essentials. The average shortfall for these households was £42.50 per week in May.
To help relieve some of the financial pressures for families, Asda is introducing half price adult main mains from 3pm until close* from Friday, 30 June – with the Kids £1 meals remaining in place until the end of the year.
A family of four can eat out as little as £8.50. The adult menu includes some popular favourites including Steak and Ale Pie, served with mash and peas (£3.25), Fish and Chips (£3.25), Chicken Tikka Masala (£3.25), Mac & Cheese (£3.12), Lasagna with Garlic Bread and Salad (£3.25), Scampi, Chips and Peas (£3.25), and Sweet Potato and Spinach curry (VE) (£3.12).
Kris Comerford, Asda’s Chief Commercial Officer said: ‘We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,700,000 meals since launch. Now with the introduction of half price adult main mains in cafés from 3pm onwards, it means we can extend our support to the whole family in the coming weeks and across the summer holidays.’
During the summer holidays Asda will be working with leading and trusted educational resource experts Twinkl, to provide café activity packs that are jam packed with holiday fun, educational resources to help you keep children entertained over the summer break. These resources will be available in all Asda Cafés or from the stores Community Champion from the 26th June (whilst stocks last).
We have a guide to feeding your family this summer here.