Precious Metals

How to Invest in Jewellery in The UK 2025

Ruby Layram 20th Aug 2025 No Comments

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When you think of investing, stocks, bonds, or property probably spring to mind. But what about jewellery?

For centuries, jewellery has been both a luxury and a store of value. From ancient gold coins turned into pendants to family heirloom diamonds passed down through generations, jewellery has always been more than just sparkle.

But in 2025, can jewellery still be a smart investment, and if so, how do you go about it? Let’s dig into the gems (pun very much intended).

What Is Jewellery Investing?

Jewellery investing is buying high-value pieces not just to wear, but to hold as assets. Think of it as a hybrid between buying gold bullion and collecting art.

Unlike fast fashion jewellery (which loses value the second you buy it), investment jewellery is about quality, rarity and craftsmanship. You’re looking at pieces that hold or grow in value over time.

Types of investment jewellery include:

Gold and platinum jewellery: Precious metals have intrinsic value.
Gemstone jewellery: Diamonds, sapphires, emeralds and rubies, especially if they’re natural and untreated.
Designer or vintage pieces: Tiffany & Co, Cartier, Van Cleef & Arpels and other luxury houses can hold strong resale value.
Antique jewellery: Older pieces with provenance often increase in value.

Why Consider Jewellery as an Investment in 2025?

Tangible wealth: Unlike shares or crypto, jewellery is something you can see, touch and even wear.
Hedge against inflation: Precious metals and rare stones often rise when currencies fall.
Global demand: Jewellery is always in fashion in some part of the world, keeping demand relatively steady.
Dual purpose: You can enjoy wearing it while it (hopefully) grows in value.

How to Invest in Jewellery in 2025

If you’re interested in adding something shiny to your portfolio, here is an overview of how to invest in Jewellery in 2025.

Do your homework: Not all jewellery is created equal. Learn about carat, cut, clarity and colour when it comes to diamonds. Understand the difference between 18k and 9k gold.
Buy quality, not quantity: One well-chosen piece can outperform a box full of mid-range trinkets. Think fewer, better.
Insist on certification: Reputable sellers will provide certificates (e.g., GIA for diamonds). This paperwork is essential for resale.
Consider resale value: Jewellery is only an investment if you can sell it later. Certain designers and styles hold value far better than others. Classic solitaire diamond rings, for example, are easier to shift than quirky modern designs.
Diversify: Just like any portfolio, don’t put all your cash into one item. A mix of gold, diamonds and branded pieces spreads risk.

Where to Find Investment Jewellery in 2025

The first step to investing in jewellery is knowing where to find pieces that have real value!

Auction houses: Sotheby’s, Christie’s and Bonhams often sell collectible pieces.
Reputable jewellers: Established names such as Gatwoods of Hitchin and Beaverbrooks, offer certified stones and metals.
Specialist dealers: Some focus on antique or rare pieces.
Online platforms: Sites like 1stDibs or even eBay (if you really know your stuff) can be good sources. Just be extra careful with authentication.
Estate sales: You can sometimes uncover hidden gems at lower prices.

Things to Watch Out For

If your goal is to invest in jewellery to build long-term wealth, there are a few things that you need to watch out for.

Mark-ups: High-street jewellers often add hefty premiums, which can take years to recoup.
Trends: Fashion-led pieces might be hot today but worthless tomorrow. Stick to classics.
Liquidity: Jewellery isn’t always quick to sell, so it’s not ideal if you’ll need fast access to cash.
Storage and insurance: Keep your investments secure and insured, or you could lose everything to theft.

Final thoughts

Jewellery investing isn’t as straightforward as buying an index fund, but for those who love the idea of owning tangible, wearable wealth, it can be a glittering addition to a diversified portfolio.

In 2025, as inflation and uncertainty keep people searching for hard assets, well-chosen jewellery can shine both as a luxury and as an investment.

Just remember: buy smart, buy quality, and make sure you actually like the piece. That way, even if the financial return takes time, you’ll still get enjoyment out of wearing it.

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Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence. When investing your capital is