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Millions could beat April price hikes with this easy hack

Vicky Parry 12th Mar 2024 No Comments

Reading Time: 4 minutes
  • Inflation linked price rises kick in from April – but millions could take action now and skip price rises until 2025

  • New customers who switch to Vodafone, Virgin Media, Community Fibre and Shell Energy Broadband won’t see a price rise until 2025

  • Several providers will not be not increasing prices at all, such as Hyperoptic and SMARTY

  • Sky Broadband, Direct Save Telecom and Giganet customers can leave penalty free if they face a price increase

  • Customers who have stayed with the same provider will face an aggregate 23.4% bill rise since March 2023 [1]

  • Experts at Uswitch.com say broadband and mobile customers should check if they can switch now to avoid overpaying

  • Check MoneyMagpie’s Broadband Comparison tool to see if you can get a better deal.

Around 11 million broadband and 36 million mobile customers will experience an inflation linked price increase in April [2], but many can take action now to skip this year’s price rises, according to Uswitch.com, the comparison and switching service.

April price rises are expected to add an extra £27.19 and £24.23 annually to broadband and mobile bills respectively for those on current market deals [3], equating to an estimated total of £92.5 million over 12 months for all those affected [3]. But for customers who have stayed with the same provider, this means an aggregate 23.4% bill rise since March 2023 [1].

Who can beat the price rises

Around 4.2 million consumers are out of contract on their broadband [4], and are therefore free to switch providers now if they wish to escape potential upcoming price increases.

The majority still in contract will not be able to avoid the pending price hikes without paying a penalty exit fee – but there are still options for many.

Sky Broadband, Direct Save Telecom and Giganet all allow customers to leave penalty free if they wish within the 30 day window of the price rise announcement – although this does not apply to Sky TV customers.

How to beat the price rises For those searching for a new broadband service, both Vodafone and Community Fibre are freezing prices until 2025 for those switching now ahead of the April increases.

Shell Energy Broadband also guarantees no price rises for new customers joining after 22nd January 2024 until subsequent years of their agreement.

Check our comparison here.

Commitment to no price increases

For customers who wish to dodge price increases altogether, several providers have committed to fixed prices for the duration of a contract.

Smaller regional alternative networks, such as Trooli, Zen Internet and Hyperoptic, offer full fibre deals and have committed to not hiking their costs for consumers throughout their current contract agreements.

For those looking to save on their mobile phones, customers with providers such as Giffgaff, Talkmobile, Lebara, SMARTY, iD Mobile and Sky Mobile can rest assured these providers are committed to not increasing their prices mid-contract.

  • If you are out of contract: You’re in a good position to make a saving right away, as you’re no longer tied to your contract and can avoid your provider’s price rises, if it has any. Use a comparison website to see your options.

  • If you’re part way through your contract: Check if you are with a provider which allows you to exit without penalty. This will be within the listed terms and conditions. Even if there is a charge to switch, this may still offer you a saving in the longer term, but you should weigh-up your decision based on personal circumstances.

  • If you have no existing contract: If available in your area, it is worth considering whether you can access a provider with no price rises. Several smaller regional full fibre providers, known as ‘alternative networks’ have committed to no increases so you could end up making a saving, if one covers your region.

  • If you can’t switch, sign up: Uswitch provides up-to-date consumer information on the mobile and broadband market. Sign up for the latest deals so you’re fully clued-up on the market when you are able to switch in future.

 Tips for mobile customers:

  • Switch to a SIM-only contract: If you find your mobile bill is going up, you might find a SIM-only deal could save you up to £321 per year, particularly if your handset is already paid off. There are also several SIM-only providers, such as Lebara, which do not have mid-contract price increases and come with low monthly costs.

  • Text 85075: Check how much it would cost to leave your current contract by texting INFO to 85075. You will receive a text message confirming if you have to pay exit fees to leave your provider

  • Consider your mobile data usage: Many Brits are currently paying for more mobile data than they need. If you regularly have data left over at the end of the month, consider reducing the data in your plan to save money


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Jasmine Birtles

Your money-making expert. Financial journalist, TV and radio personality.

Jasmine Birtles

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